Support Organic Heroes in Fight Against Climate Change At Green Festival

Richmond, BC and La Farge, Wis. – Oct. 12, 2009 – Thanks to tremendous consumer involvement, Nature’s Path Organic Foods and Organic Valley presented a check for $50,000 to the Rodale Institute for outreach to farmers as an organic solution to global climate change. The check was presented at a special event during the Washington, DC Green Festival, the nation’s premier sustainability event.

Nature’s Path and Organic Valley, two leading organic manufacturers, joined together during the last several months for the Organic Heroes initiative, which invited consumers to support organic farmers by purchasing organic products. Consumers participated in the campaign by purchasing one Organic Valley product and one Nature’s Path product and then mailing in both proofs of purchase for a free subscription to Organic Gardening magazine. Organic Valley and Nature’s Path contributed $1 each for every proof of purchase mailed in by consumers, for a total contribution of $50,000 for the Rodale Institute. The donation will further support the Farmers Can Be Heroes campaign (www.hero-farmers.org), which currently includes online courses, tools and information for conventional farmers interested in making the transition to organic.

“The program name “Farmers Can Be Heroes” is reinforced by our recent scientific research into the beneficial results of organic farming and its power to sequester carbon in healthy soil,” says Tim La Salle, CEO of the Rodale Institute, “It’s about protecting the soil to protect the planet. That is the work of heroes!”

“Working together with other leaders in the organic industry and our dedicated consumers to donate to such an important cause is something we’re proud to be a part of,” said Arran Stephens, CEO and founder of Nature’s Path. “The Rodale Institute is at the forefront of organic education, and the work they are doing through the Farmers Can Be Heroes program is incredibly important for the future of organics, our health and the health of the planet.”

“Core to Organic Valley’s mission is preserving family farm culture, and a cornerstone to doing that is supporting farmers looking to make the transition to organic,” said George Siemon, CEO and one of the founding farmers of Organic Valley. “We’re proud to join Nature’s Path and thousands of loyal consumers in contributing to the Rodale Institute, a true organic pioneer and an inspiration for others dedicated to the organic movement.”

“Through the Farmers Can Be Heroes program, we’ve not only provided an education for the farmers, but also recognized them for their hard work and value in the industry, and we’re thrilled Nature’s Path and Organic Valley are making such a generous donation to the program,” said Tim LaSalle, PhD, CEO of Rodale Institute. “This money helps ensure we have healthier, safer food options, and will help grow the program for the future.”

Executives from Nature’s Path and Organic Valley presented the Rodale Institute’s Tim LaSalle with the check on Sunday, October 11^th at the Washington Convention Center. Consumers attending the Green Festival attended the presentation and helped celebrate this exciting step in the organic farming movement.